Jan 23, 2009 a related question is whether voss should begin expanding its portfolio by offering, for example, flavored water for the rapidlyevolving u. Artesian water is water collected from a confined, underground aquifera waterbearing, impermeable layer of rock, sand, or ice, which starts out as plain ground water. Jan 23, 2009 voss artesian water from norway case study solution, voss artesian water from norway case study analysis, subjects covered brand management brands distribution finished goods marketing strategy product portfolio management by youngme moon, gail mcgovern, vincen. Jun 21, 2012 voss says its water comes from an aquifer in the pristine nature of southern norway, protected from pollutants by layers of rock and ice, producing a pure water unlike any other.
We specify to all our suppliers that all raw materials supplied to voss production are approved for direct. Voss believes only the best tasting water should be served, and prides themselves on their quality. The voss source sits in iveland, a sparsely populated area on the southern tip of norway. Located less than an hour from bergen and the fjords, voss is an ideal base for exploring fjord norway. Pickup point is at voss bus terminal 30 minutes before the tour starts. They named their product voss artesian water from norway.
Buzas may or may not know is that there is deep controversy surrounding the true origins of voss water. Voss artesian water from norway case solution and analysis. Request pdf voss artesian water from norway voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek. Confined in an aquifer deep beneath the earth, voss water lies under layers of rock and sand, which create. Voss water is bottled at an artesian source in the pollution free wilderness of southern norway. Confined in an aquifer deep beneath the earth, voss water lies under layers of rock and sand, which create a natural filter, protecting it from the air and other pollutants. Voss is a norwegianbased brand of bottled water from the village of vatnestrom in iveland. The water is marketed in over 50 countries, with a particular focus on the united states. Bottled water quality report voss production as, n4730 vatnestrom, norway 1877525voss introduction at voss, we are proud of the quality of our products. See more ideas about voss water, water and fruit infused water. According to the 2011 water quality report on their website, voss water naturally contains minerals like. It isnt even from the city in norway called voss, the pr guy just looked at a map and liked the name. Voss artesian water from norway case solution, voss is a norwegian company that produces bottled water one of the purest water in the world, sold to an ultrastylish in a vial cylindrical glass minimali.
The land of the midnight sun and home to the worlds finest water. New york, ny may 4, 2017 prnewswire just in time for spring and summer, voss water of norway has added another refreshing flavor to. Voss artesian water from norway 10 steps case study. Federal, state, norwegian and international levels. Voss help info is a municipality and a traditional district in vestland county, norway. In october 2010, norways tv2 uncovered that voss water is not the true artesian water that it labels itself to be. Delivered directly to your home or office by ds services and its family of brands. Voss production as, n4730 vatnestrom, norway 1877525voss. Voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek cylindrical glass bottle of minimalist design. Home and office water delivery voss artesian water from ds. Request pdf voss artesian water from norway voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at. Voss is a norwegian bottled water company that produces one of the worlds purest drinking. With a clean yet distinct taste and low mineral content, voss is recognized as one of the purest bottled waters. About voss water brief history, bottle design voss usa, inc.
In october 2010, norway s tv2 uncovered that voss water is not the true artesian water that it labels itself to be. A related question is whether voss should begin expanding its portfolio by offering, for example, flavored water for the rapidlyevolving u. Bottled in a sleek, fashionable design, this water is truly unique and special. Sep, 2016 voss water is simply water pumped from an underground aquifer in southern norway. Voss story voss world voss world voss water is the. Voss, hordaland, norway three day weather forecast accuweather. Voss is bottled by voss of norway asa, a norwegian limited company headquartered in oslo and new york city. Voss artesian water from norway assume you are in the position of ole sandberg, founder of voss, head of us operations, and global head of marketing. Up to 90 days of daily highs, lows, and precipitation chances. Voss says its water comes from an aquifer in the pristine nature of southern norway, protected from pollutants by layers of rock and ice, producing a pure water unlike any other. Voss artesian water from norway case study solution. Voss water doates more than 700,000 bottles of water to help aid in the fight against the covid19 pandemic. Voss bottled water comes from an artesian spring on the southern tip of norway.
Voss basis is dedicated to funding usage of clear water, sanitation and hygiene as a method to allow communitydriven development in subsaharan africa voss artesian water from norway and raising awareness of the continuing need within the region. But its rugged purity just isnt voss only offering stage. Voss has cultural traditions stretching back centuries and continues, today, to be an important centre for folk music. Enjoy the refreshing, crisp taste of quality artesian water from norway with voss water.
Voss water is simply water pumped from an underground aquifer in southern norway. Voss artesian water from norway case solution, voss is a norwegian company, drink the mineral water is one of the worlds purest water, produce sold in an ultrapremium price in a slim cylindrical glass. Voss artesian water from norway request pdf researchgate. Voss muncipality is the largest rural municipality in hordaland. Tv2 uncovered that the true source of voss is actually through iveland, norways municipal water supply system. Voss artesian water from norway case study help case. Tv2 uncovered that the true source of voss is actually through iveland, norway s municipal water supply system.
Voss is a norwegianbased brand of bottled water from the village of vatnestrom in iveland municipality, austagder county. Voss artesian water from norway is collected from an underground aquifer deep beneath the surface under layers of sand and gravel. Price for return transport voss station voss active is kr. Voss plus was created with physically active, onthego consumers. The people of voss make their living mainly from agriculture and tourism, both in the summer and winter. Voss production as, n4730 vatnestrom, norway 1877525 voss introduction at voss, we are proud of the quality of our products. Home and office water delivery voss artesian water from. Voss, hordaland, norway three day weather forecast. The first premium water enhanced with aquamin, a plantbased multimineral complex. Voss water is a young norwegian bottled water company that produce one of the worlds purest drinking waters.
Get directions, maps, and traffic for voss, hordaland. Voss is considering expanding distribution in the offpremise channel. With its iconic bottle design and incomparable taste, voss artesian water has been the choice of notable restaurateurs and discriminating palates around the world. Jul 28, 2012 voss artesian water is available in glass and pet bottles in still and lightly sparkling varieties. Do the swot analysis of the voss artesian water from norway. Voss water of norway adds lime mint sparkling water. Voss artesian water from norway case study solution, voss artesian water from norway case study analysis, subjects covered brand management brands distribution finished goods marketing strategy product portfolio management by youngme moon, gail mcgovern, vincen. Focus on the following zero down on the central problem and two to five related problems in the case study. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. The administrative center of the municipality is the village of vossevangen.
Prepare a recommendation of at least 1,500 words plus two exhibits as defined below. Voss is a norwegian bottled water company that produces one of the worlds purest drinking waters, sold at an ultrapremium price in a sleek cylindrical glass. What is voss water, and what is different about its process. Voss artesian water from norway case solution,voss artesian water from norway case analysis, voss artesian water from norway case study solution, voss is the norwegian bottled water company, which produces one of the cleanest drinking water in the world, sold in the ultrapremium price in a sleek cyl. Voss is also considering brand extensions and new packaging sizes. Voss production as, n4730 vatnestrom, norway 1877525voss introduction at voss, we are proud of the quality of our products. Contrary to popular belief, the water is not bottled in the municipality of voss, which is more than 400 kilometres 250 mi away from the actual bottling site. Other villages include bolstadoyri, borstrondi, evanger, kvitheim, mjolfjell, oppheim, stalheim, and vinje. The water from that lake is known to be especially good though. Know whats coming with accuweather s extended daily forecasts for voss, hordaland, norway. Check flight prices and hotel availability for your visit. Voss artesian water is available in glass and pet bottles in still and lightly sparkling varieties. In 2007, womens health magazines rated voss first among several bottled waters.
Voss artesian water from norway is naturally pure water, free of sodium, low in minerals and incomparable in taste. Voss water is the brainchild of two enterprising norwegians, ole christian sandberg and christopher harlem, who recognized the enormous potential for ultra. Didnt see the article, but within norway its pretty well known that the factory is directly connected to the communal water supply. According to the 2011 water quality report on their website, voss water naturally contains minerals like calcium, chloride, fluoride, magnesium, and sulfate. Voss water is bullshit the documentary a drop of luxury. Because the water is naturally filtered, it is free of contact with the air and other pollutants. Bottled water quality report voss production as, n4730 vatnestrom, norway 18775258677 introduction at voss, we are proud of the quality of our products. Voss artesian water from norway case harvard business school. Naturally low in sodium and other minerals, voss has a fresh clean refreshing taste. The water of voss is artesian water directly from norway, and the. Step 4 swot analysis of voss artesian water from norway.
A major factor of water purity taken from an underground aquifer or artisan well is the soil structure and depth that the water passes thru for filtration. Once you finished the case analysis, time line of the events and other critical details. Mar 15, 2018 whether still, sparkling, or flavored, all voss products use water pumped directly from the artesian well deep underground in iveland, southern norway. Get your 3day weather forecast for voss, hordaland, norway. I tend to only buy this when im traveling i carry my reusable water bottle on a daily basis and i will walk the airport to find a vendor who sells voss at the airport.
918 1524 419 785 629 579 679 1526 1261 277 1125 371 484 1282 460 1307 746 1505 908 1241 980 1311 861 184 581 957 1462 1207 1503 69 475 443 1011 904 207 1191 160 1030 209 1334 1331